Private labels are increasingly posing a threat for fast-moving consumer goods (FMCG) companies in India, according to a new consumer insight report published by Datamonitor. The consumer survey reveals that while the adoption of private labels began with its value proposition, consumers perceive these store brands are offering quality at par with other national brands. “The increased scale of operations of retailers is shifting the bargaining power from FMCG companies to retailers. The grow...